From MTV to YoutubeAs part of our Media A2 course we were able to take a trip to Bricklane in London on Wednesday the 16th of November to visit Richmix to watch a lecture performed by Pete Fraser, Liz Kessler and Corin Hardy. I really enjoyed this and learnt a lot about the music video industry from the point of view of a producer and a director. We also learnt about how to make our music videos much more appealing to the exam board and allow us to access those higher grades.
Paul Fraser showed us the history of music videos and how it originated from the director Len Lye who painted abstract art on the film itself and connecting it to the rhythm of the song.
Paul Fraser showed us the history of music videos and how it originated from the director Len Lye who painted abstract art on the film itself and connecting it to the rhythm of the song.
Fraser also mentioned how music videos were viewed by the public over 50 years ago through the use of Scopitones that would be found in cafes around Europe. This is an example of one.
We also learnt about how the music video industry has become such a huge market in comparison to what it was twenty to thirty years ago and how it has become, in some cases, dominated by the male audience. This was shown through this example.
Fraser also taught us about ten tips that we could do to achieve the higher marks.
- Choose a relatively unknown track and artist and create a pitch for it
- Write a treatment, have a clear concept and be realistic with it
- Plan everything and get everything done early
- Set up a blog to add all your inspiration and research too
- Understand the equipment you will use
- Shoot everything up to ten times from many different angles
- Organise your footage, label everything
- While editing synch up the performance first
- Analysis everything that you did via the blog
Although I have already performed some of these tips such as creating a blog all the rest are invaluable information and I shall be sure to take them into consideration during pre-production, production and post-production.
Liz Kessler told us of the financial part of creating a music video and showed us music videos that she had taken part in as the producer. This was one of them. She also mentioned about product placement that was also featured in music videos. For example, in Britney Spears - Criminal at the beginning you can see that she sprays herself with her own brand of perfume.
Corin Hardy also spoke to us about his experience as a director and the work that he had done in the past. He told us of the months’ work that he had to put in to create a music video for the band The Horrors and the difficulties that he faced doing this. In this particular music video he told us that he went through almost 1,500 piece of paper while drawing the scenes.
Liz Kessler told us of the financial part of creating a music video and showed us music videos that she had taken part in as the producer. This was one of them. She also mentioned about product placement that was also featured in music videos. For example, in Britney Spears - Criminal at the beginning you can see that she sprays herself with her own brand of perfume.
Corin Hardy also spoke to us about his experience as a director and the work that he had done in the past. He told us of the months’ work that he had to put in to create a music video for the band The Horrors and the difficulties that he faced doing this. In this particular music video he told us that he went through almost 1,500 piece of paper while drawing the scenes.
All in all, I really enjoyed this trip and learnt a lot of insight into the music video industry as well as tips on how to create a more professional music video.
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