Rich Mix Notes

On the 16th November we visited Rich Mix near Bricklane for a trip for the MTV to Youtube exhibition. There was a presentation which lasted several hours which Pete Fraser hosted highlighting key areas of music videos. In the first half of the presentation we were looking over from the history over music videos from the Nat King Cole music video for "Frim Fram Sauce" which was from the 1940's all the way to recent music videos such as Lady Gaga and Beyonce's "Telephone" video. Viewing a range of music from all different time periods allowed us to see the difference in editing and camera quality and effects over the years of music video making.
Over our lunch break each group were given a task, which was to listen to a song which they had chosen and played for us and then for us students to come up with an idea for a suitable music video taking in lyrics, pace etc. When we returned from the lunch break Corine Hardy (Music Video Director) and Liz Tesler (Production) had joined Pete Fraser, they were there to explain the inside of directing of a music video which was explained by Corine and Liz told us about the production side to music video making such as research, planning and setting up. All the groups then explained their ideas for a music video for the song which was played, Corine and Liz both then gave feedback after groups shared their ideas such as how well the idea was and what could be changed to enhance the video idea also what the costs would be for the production of each idea.
Finally Corine Hardy showed us several of his music videos which he had directed such as Olly Murs' "Busy" and The Prodigy's "Warrior's Dance" and explained some of the budgets given for the videos and difficulties which took place along the process of creating the video.