Evaluation Question 3 - Samuel Baksh

What have you learned from your audience feedback?

The target audience for our music video are young adults, mostly those of around 15-25 years of age, mostly attracting a male audience as the aggressive nature of the song and video which the male audience which the male audience commonly take to well. This genre of music video is usually popular within urban areas such as British cities such as London, which is where the genre in particularly derived from. Our target audience was mainly based upon the typical Grime audience within music.

For the music video to appeal to the target audience we used key elements within a Grime genre music video which was miser-en-scene such as the urban style clothes for examples tracksuits, hoodies, hats etc. The use of the baseball bat has also helped link with the song and the genre, as the both song and genre have an aggressive nature. Another element used to help to attract the target audience was the use of the fast pace editing and use of locations in the video as they attract the eye and fit well with the Grime genre.

To gain an idea on what a general audience as well as some potential target audience thought of our video we handed out questionnaires about our music video and other products such as digipak where they were asked to state their feedback.

This is what our audience said about our products:

There are a good use of fast cuts.

Album covers fit the genre well.

Good variety of locations 

Use black font over red.

Precise editing.

Good concept of still camera - different and effective.

Magazine adverts looked professional.

Lip syncing was convincing 

 I think our final products being the music video, digipak and magazine advert are all of a high quality and all have had plenty of time put into them to make them perfect and exactly how we wanted them to be. Therefore I believe the final products are to a good quality as the camera work, editing, miser-en-scene etc. used in the video are all the perfect ingredients to a typical Grime music video. The images used on our digipak and in our magazine advert are well shot photos having chosen the clearest, best-angled shots for our products to create a professional appearance. As all of our products have a professional, well-branded appearance, I believe an audience would want to watch the video again after seeing it for the first time as well as wanting to purchase the album along with the digipak.

If the album were to be promoted by a record label I think it would be promoted by a smaller independent label as of the genre being a UK based genre therefore would be unlikely to sell albums worldwide therefore targeting a niche markets in particular our target audience which is mainly across young men around urban cities.

I believe our products USP is the album name, which is ‘The Decline’ in which on the album has a good logo and I think is a good album name. Therefore this could become a label and brand for merchandise for further products such as T-shirts which could be sold along with the album.
























Please see my Evaluation presented on my Wix website, see link below:
http://www.wix.com/asaproduction3/asaproductions#!question-1