Evaluation Question 2 - Samuel Baksh

How effective is the combination of your main product and ancillary texts?

Branding is a key element when creating products such as a video, digipak and magazine advert. The reasons for this is that it creates recognition throughout each piece of work revolved around the album and video therefore the audience can clearly see that all material links and hopefully will recognise the artist and album by the branding given.
In our music video for the song Next Hype we have used similar elements such as editing pace and styles throughout the video, therefore the video flows and fits in with the rhythm of the song as most of the cuts are made to the beats of the music. We have also used black and white effects in some of our shots which darken the appearance of the video which is relevant to the song Next Hype as of its dark and aggressive nature. The locations used are quite urban areas such as streets and alleyways as this is a conventional element with Grime music videos. Also the mise-en-scene such as the costume is of an urban style therefore it pieces the appearance of the video together as every element of the video matches and is a convention of the genre.

Within the digipak as a group we have used the same branding elements throughout the style and the images of the digipak content. This has been done by mainly using black and white photos in the digipak besides the front cover as this is the main picture the audience see on a CD Cover so we wanted it to stand out as opposed to a black and white cover. The reasons we had chosen to use black and white images is we believed it suits the genre of the album very well as it is of a Grime genre which I believe can be represented as dark and dirty which was reflected in the black and white images in the digipak. Also in the images we have used photos of our music artist in urban locations such as standing in a street against a brick wall. The reasons for this are because the Grime genre is almost a street type of music as it derived from the streets, typically in London.

Also the artist is shown in many of the images in the digipak as we believed he is the main focus here, as he is the artist so the constant use of his face will show the audience who the artist is for him to be recognised.

In the digipak the text font that has been used has tried to stay the same throughout as we believed it could look unprofessional if the font were to change and vary too much in the digipak. Also I believe if the font stays the same it can be recognised easier and therefore it can be used in other places such as advertising.
To gain knowledge of what a digipak should look like i what it should contain I researched and analysed digipaks of professional artists such as Tinie Tempah and Wiley. The reasons i chose these artists were because their music is of a Grime genre therefore may carry similar Grime aspects in their album digipaks in which they did.

When creating the magazine advert we adopted a similar theme from the digipak and used the same font text and darkened images which are again in an urban location. The reason for using the similar features for the magazine advert from the digipak is so potential customers may see the advert and recognise the actual CD in a shop as of taking in the features of the advert and recognising them on the CD case.

Therefore in all areas around and including the music video we have used a lot of black and white images and video to be relative to each other as we wanted a theme for everything for and to do with the music video. 


Please see my Evaluation presented on my Wix website, see link below:
http://www.wix.com/asaproduction3/asaproductions#!question-1