After choosing our song we began to focus on researching our target audience in order to possess a wider idea of what should be included in our music video. From research we gathered that audiences who listened to Tempa T also listened to grime artists such as Dizzee Rascal, So Solid Crew and Wiley. From the research we found from other grime artists it became apparent that grime music videos are mainly made up of performance (such as Dizzee Rascal's 'Fix up, Look Sharp'), which are usually well-received by their audience.
Therefore in order to please our target audience we decided to create a performance based music video, however we also included a steady amount of narrative to keep our music video exciting and original.
Our research also told us that the approximate age of listeners in our target audience we discovered, averaged between fifteen and twenty five years old. Since the grime genre originated from the East London area, our target audience would most likely revolve around inner city areas such as this where violence is common. This genre, we found appealed more to males as they can easily relate to lyrics of aggression and violence from personal experience in the area in which they live. To appeal to this audience, violence was included in the music video to keep our target audience entertained. The use of urban clothing was also included into the production so that the main star of the video appears to resemble the average audience listener, increasing the chances of artist to audience relation. The locations of alley ways and council flats made up the majority of the music video scenery. This was done in order to appeal to the suburban youth that make up the wider percentage of our audience. As they would typically come from a lower class area, the audience would be more comfortable with this location as it resembles their natural habitat. This is a location shot of what we thought our target audience would be able to recognize and relate to:
Our research also told us that the approximate age of listeners in our target audience we discovered, averaged between fifteen and twenty five years old. Since the grime genre originated from the East London area, our target audience would most likely revolve around inner city areas such as this where violence is common. This genre, we found appealed more to males as they can easily relate to lyrics of aggression and violence from personal experience in the area in which they live. To appeal to this audience, violence was included in the music video to keep our target audience entertained. The use of urban clothing was also included into the production so that the main star of the video appears to resemble the average audience listener, increasing the chances of artist to audience relation. The locations of alley ways and council flats made up the majority of the music video scenery. This was done in order to appeal to the suburban youth that make up the wider percentage of our audience. As they would typically come from a lower class area, the audience would be more comfortable with this location as it resembles their natural habitat. This is a location shot of what we thought our target audience would be able to recognize and relate to:
The audience is set in the position of spectator as the main character of the music video composes the song as well as commits acts of violence. As the scenes change from performance to narrative, the audience receives a satisfaction that they are safe from the acts of the main character and are also in league with him after seeing the performance scenes. This is done by allowing the audience to reach the star past the anti-social behavior and allowing them to receive his lyrics as if listening to him personally. Therefore when the main character of the video attacks and robs a man’s vehicle, the audience are resistant to feel fear, but instead feel in league with him.
On the first screening of our rough cut music video to our target demographic, we found the music video was well received as we gained much positive feedback from questionnaires including comments on things such as the successfulness the flow of the fast paced editing had in correspondent with the music. However we also had negative feedback including comments on lack of use of different camera angles. A variety of comments received are displayed bellow.
'Need to use a wider range of camera angles'
'Liked the CD cover, and fast cuts'
'I liked the locations'
'The editing was really precise and i liked the concept of the still camera shots. It looked really different and it was very effective.'
'The adverts looked very professional'
We took these suggestions on board determinedly and managed to effectively include a much wider variety of camera angles in our music video such as the ones used bellow.
The feedback we received from class mates proved to be a massive help as well as a confidence boost in creativity as not everyone enjoys this genre of music, however our audience seemed to enjoy our music video as well as our digipak and magazine advert designs in which class mates commented on the impact the edited effects had, such as the dark lighting on the magazine advert. This allowed us to further develop our designs with the confidence that lack of colour would not displease our audience.
http://www.wix.com/asaproduction1/aromalo
No comments:
Post a Comment