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Tinie Tempah - DISC-OVERY Album Cover

Conventions of a CD front cover are an image, which attracts the eye, name of the artist and album.

Here is the name of the artist and also the name of the album. The use of diamond shapes are used in the text here as the font makes the letters to be very pointy.

The artist is shown here on the front cover and he is also the main focus on the cover to an audience.  This may be to show whom the artist possibly for reasons such as the public not knowing the artist by name but by face. Therefore they may gain some interest in the CD from the cover.

The background style and image is kept throughout the front and back cover, which makes the album easy to recognise by either side. There are uses of diamond shapes used in the background which may be the reason to the sparkle on the artists clothing in the image.

Within the artists arms he holds a city. This may resemble that it is his city and he runs it almost like a king. Therefore the artist might be trying to imply that he is the king of the music. As the album is of a Grime genre, the genre came up from London which is the capital city. Therefore he may be trying to indicate that he is the king of the city therefore the king of Grime music.

The artist appears to be very stylish and wearing very expensive clothing and jewelry. This appearance is enhanced by the affects used on the image, which light up his clothing almost like a shine.

Conventions of a CD back cover are to list the tracks, usually they are found along the left side of the cover but on this cover they are on the right side. Also the cover is to show the record label and the year the song was produced which are both shown at the bottom.

Here are the tracks from 1-13 listed in ascending order down the cover. The font of the text matches the rest of the cover such as the background and the shape the text is all put into, which are diamond shapes. Therefore they have kept this image of the diamonds throughout the cover in different forms.

At the bottom here there is a logo of the record label that produced the album. Also there is a website URL listed which is the artists website which may have a link to buy the album or find info on merchandise, tickets etc.

The barcode is placed at the bottom of the back cover. The barcode is printed on all back covers and are all different of different albums. The reason for barcodes is so they can be scanned and recognised by a system in a shop which would bring up the price.

Here is the spine to the CD cover; the spine shows the name of the artist and the name of the album. The reason for having a spine is so the album can be recognised by name if it is stacked on a shelf amongst other CD’s for example.  

Advert Analysis

Day 1 of Filming

On Saturday 3rd December we met at one of our locations in which we planned to film at which was in Debden. The reasons for having chosen to shoot some of our music video here was due to it being an Urban area which is what was need for the style and genre of the song for our music video. Here we done some filming of the performance for our video using the video camera. Then we had taken some location shots of the area using a Digital SLR camera as it takes high quality pictures and these photos have given us some idea of what we want our CD cover and Digital Booklet to look like. After we used the camera to take photos of one of the group members Adam, who is also a character in the video, we took many photos of Adam moving along a pathway so we could use them to make a short stop motion clip in our music video.

Individual music video by Adam White- Johnson

This video was predominately shot hand held as a tripod cannot fit inside a car. I edited the footage on final cut and used markers to cut the footage in time with the beat. When the beat speeds up towards the end of every 8 bars the pace of the cuts increase which creates a sharp effect.

CD Cover Analysis (Wiley - Playtime Is Over)

Conventions of a CD front cover are an image, which attracts the eye, name of the artist and album.

The logo here shows his artist name and the name of the album “Playtime is Over”. The logo is designed to almost look like a typical label found on a CD case usually with the price on them.

 The artist “Wiley” is shown on the front cover. This may be to show whom the artist possibly for reasons such as the public not knowing the artist by name but by face. Therefore they may gain some interest in the CD from the cover.

The toys in the frame are all fully black and have no colour and this relates to the album title Playtime is Over, meaning that all the childlike objects such as these toys are dead to the artist now. This sign of toys and childlike things being dead to the artist reflects in the dull, black, dead looking objects.

The artist Wiley is wearing a very urban style outfit, which could reflect his background growing up in urban area such is London, the place in which he was born and raised in.

Conventions of a CD back cover are to list the tracks, usually they are found along the left side of the cover but on this cover they are on the right side. Also the cover is to show the record label and the year the song was produced which are both shown at the bottom.

The track list has been written with chalk on a small black board. The black board is similar to what you would find outside a café or small restaurant. The effect of this makes out as if the tracks are camouflaged within the urban scenery. This could possibly mean the tracks are focused on urban life, which would be common in the Grime genre.

Most objects within the frame are black or grey therefore being quite dark. These points also reflect the album name Playtime is Over as this photo is taken in a playground. Therefore everything appears to be dull and almost dead looking, which gives the viewer the idea that these childlike objects, places such as the playground are no longer part of him.

The record label name and logo are also both on the back cover of the CD. It is also written on the blackboard in the picture.

CD cover analysis

• The CD cover features the main artist in a central alignment.
• The artist is the largest image on the cover which brings the focus to him.
• The colour theme is dark which sticks to the conventions of the grime genre.
• The image of the artist is like a screen within a screen. The artist is looking at himself enlarged on the building.
• The artist is dressed in an attire that would match the genre of music he has produced. 
• The artists name stands out in bold white writing and the name of the album in green.
• There is no negative stereotype linked to this artist in this album cover as the artist has gone from underground to mainstream.
• The font theme is carried out throughout the album cover from front back.
• The artists logo is pictured in the bottom left corner of the cover which follows the colour scheme.
• Conventions of a CD cover are present, such as a bar code, and the producer name. 
• The setting of where the picture of the artist is taken fits to the genre of Grime. The image is set in a dark industrial estate with what seems like an abandoned building.
• The enlarged picture of the artist suggests he is conquering the music industry by releasing this album.