Friday, 30 September 2011

Music Video Brainstorm


These are our group Brainstorm's which focuses on the key elements to our music looking at Mise-En-Scene, Editing, Location etc. 

Thursday, 29 September 2011

Grime Genre


Grime
Grime is a genre of music that derived from Bow, East London, England in the early 2000’s; it is essentially a development of UK garage, dancehall, and hip-hop. Founders of the genre were artists, which include Dizzee Rascal, Wiley, Kano, Jammer, the Newham Generals, Crazy Titch, Tim Westwood and Ghetts.
Grime is illustrated by complex 2-step, 4X4, breakbeats, generally around 140 BPM and constructed from different Synth and String sounds. Stylistically, grime draws on many genres including UK Garage, dancehall, and hip-hop. The lyrics and music combine futuristic electronic elements and dark, guttural bass lines.

As Grime is a fairly recent genre which was underground until Dizzee Rascal made it known, the genre seems to adopt characteristics of a few different genres as I suppose it hasn’t yet found its own being a new genre.
Some of the characteristics of a grime music video would be to expect to see is Jewelry, Urban Clothing such as hoodies, caps etc. Grime videos usually tend to have forms of aggression shown often between the characters or sometimes towards the audience due to the aggression in most lyrics and/or music within Grime music. These types of music videos reflect from Hip-Hop music videos. Yet some Grime videos have less of the typical urban and grimy look and sometimes can be from a different angle and have a more of a love theme to the music and video but still can come under Grime. These types of videos display elements of an R&B music video.

Tuesday, 27 September 2011

Word Cloud

This word cloud reflects the themes of the music video we will create and  the words represent the events that will occur in the video.

Costume Mood board

The images shown in the mood board are the costumes that will be incorporated into our music video. 

The Enemy - Music Video Analysis

The Enemy are an English rock band formed in Coventry in 2006. They represent their genre in the way they dress and how the scenes demonstrate British life.The song 'Away from here' is from thier first studio album 'We'll live and die in these towns'. The song focuses on the modern English system and how we 'make other people money' and 'work just to retire'. The reason I have chosen to analyse this music video is because the performance and conseptual shots compliment the lyrics and meaning of the song very well.
The message The Enemy convey in this song is very anti-government and speaks about the boring life of an average worker in Britain. The Enemy represent those who are tired and reluctant of work and dead and jobs, and only live for the weekend when they get a chance to get 'away' from there dull jobs/lives.

The use of mise-en-scene is very effective in this music video as its colours, costumes and locations are all used to resemble dull themes, representing the lives of the middle class worker. The first shot we see of the music video before the song starts playing is that of an empty swing, swinging in a park infront of what appears to be a council flat. At the sight of the council flat the audience instantly reconsiles this image with the lower class. The silence except the sound of the chains of the swing show how quiet and repetative thier life style is. The image of the empty swing creates the thought of ghosts and emptyness and could be a metaphor for the emptiness of working class lives. Many close up shots are used on the lead singer to advertise the bands image and endorse his iconic style with the use of close-ups. The shots also show the lead singer singer pasionaltley, which is what the audience will look for in thje band. This relates to Andrew Goodwins six point analysis of how many close ups of the artist will create a visual style.


The majority of the video is performance based with a steady flow of conseptual clips of people and objects relative to the lower class life. At 0:08 we see two elderly people sitting down for a meal as the lryics sing 'I'm so so so sick and tired, of working just to be retired'. The image of the two elderly couple resemble how we are all just working so we can retire. However when we finally get the chance to retire, we will be old. This relates to Andrew Goodwins six point theory of music video's and how lyrics have a relationship with visuals.


The pace of the music video is extremely fast with an average of 0.5 seconds per shot. This could be a metaphor used to show that life moves very fast and resembles The Enemy's message that we should have fun while we can because when we retire we will be too old to do the things we want to do now. This relates to Goodwins six point theory and how there is a relationship between music and visuals.

Throughout the video we are shown short clips and images of mostly young people having fun and letting loose. We see locations such as beaches, nightclubs and live gigs. These locations are all fun and sociable places conveying the message that life should not be taken too seriously, and that people should take a break once in a while. At 1:55 the lryics 'Saturday is your only highlight' can be heard while images of bars and clubs appear showing that alcohol is one of the largest ways in which people escape there lives. At 00:26 a shot of a plane can be seen taking off, landing and passengers boarding the plain showing that holidays are one way in which we escape reality. At 2:51 the plane can be seen taking off again on a sunset (returning home). The clips of people celebrating and having fun between the plane taking off show that we should have fun while we can because eventually we always have to return to reality. Women are looked upon as objects in this video relating to Goodwins six point analysis. We can see this throughout the video as there are short frames of women and men getting together in night clubs and holiday resorts. This shows the sexual desire of men.