On the 16th November we visited Rich Mix near Bricklane for a trip for the MTV to Youtube exhibition. There was a presentation which lasted several hours which Pete Fraser hosted highlighting key areas of music videos. In the first half of the presentation we were looking over from the history over music videos from the Nat King Cole music video for "Frim Fram Sauce" which was from the 1940's all the way to recent music videos such as Lady Gaga and Beyonce's "Telephone" video. Viewing a range of music from all different time periods allowed us to see the difference in editing and camera quality and effects over the years of music video making.
Over our lunch break each group were given a task, which was to listen to a song which they had chosen and played for us and then for us students to come up with an idea for a suitable music video taking in lyrics, pace etc. When we returned from the lunch break Corine Hardy (Music Video Director) and Liz Tesler (Production) had joined Pete Fraser, they were there to explain the inside of directing of a music video which was explained by Corine and Liz told us about the production side to music video making such as research, planning and setting up. All the groups then explained their ideas for a music video for the song which was played, Corine and Liz both then gave feedback after groups shared their ideas such as how well the idea was and what could be changed to enhance the video idea also what the costs would be for the production of each idea.
Finally Corine Hardy showed us several of his music videos which he had directed such as Olly Murs' "Busy" and The Prodigy's "Warrior's Dance" and explained some of the budgets given for the videos and difficulties which took place along the process of creating the video.
Saturday, 26 November 2011
Friday, 25 November 2011
Richmix
On Wednesday the 16th we visited the Rich mix Association in Bricklane. In the first part of the session we were given a speech on the history of music video's by Pete Frasier. Liz Kessler we had a session with director Corin Hardy. Corin started off directing with an obsession with monsters and creatures which he used animation to show. He was a very inspiring speaker as I could relate to him as he took the same A-Level subjects as myself and is in a career I would want to pursue in.
Of all the videos Corin showed us my favourite was The Horrors 'She is the New Thing' which is very creepy and Gothic due to the ink drawings throughout. I had seen the video before but after hearing Corin's story of the video it made it even more interesting that ever before. He told us that it took him and a friend 3 weeks to illustrate all the drawings and that each of the drawings were pinned up drying in Corin's house. For every 3 seconds of footage there is a different animation, I really like the effect it creates as it makes the band look more animate and the drawings look spookier as they are slower.
Before we finished our morning session with Pete Fraser he set each of the schools and colleges a task to create a pitch for a music video for the song 'God & Satan' by Biffy Clyro. We were played the song and given our lunch break to create the pitch as a school and to elect a spokesperson to present our pitch during the afternoon session to Pete Fraser, Liz Kessler and Corin Hardy.
Of all the videos Corin showed us my favourite was The Horrors 'She is the New Thing' which is very creepy and Gothic due to the ink drawings throughout. I had seen the video before but after hearing Corin's story of the video it made it even more interesting that ever before. He told us that it took him and a friend 3 weeks to illustrate all the drawings and that each of the drawings were pinned up drying in Corin's house. For every 3 seconds of footage there is a different animation, I really like the effect it creates as it makes the band look more animate and the drawings look spookier as they are slower.
Before we finished our morning session with Pete Fraser he set each of the schools and colleges a task to create a pitch for a music video for the song 'God & Satan' by Biffy Clyro. We were played the song and given our lunch break to create the pitch as a school and to elect a spokesperson to present our pitch during the afternoon session to Pete Fraser, Liz Kessler and Corin Hardy.
Notes from media trip to Richmix
Key influences in music
- Michael Jackson, Thriller
- 50 cent, candy shop focuses on the male gaze, portraying women as sex objects.
- The beetles
- Scopitones' were introduced in diners across the U.S in the 60's. These were the first form of showcasing music in the form of a video.
- A music video should tell a story, showcase a performance and needs to be memorable.
- In 1981 MTV was introduced t televisions, however no black artists were featured. Nowadays black artists are the main feature.
- No female artists were featured on MTV and all the acts were mainly British.
- Madonna was the first female artists to be aired on MTV, and Michel Jackson was the first black artist to be featured on the music video channel.
- Andrew Goodwin created a method of music video analysis which consists of 6 points.
- 1970 Queens, Bohemian Rapsody made an impact on the development of music videos.
Wednesday, 23 November 2011
Storyboard animatic
This is a short minute long edit of our storyboard. I have chosen to produce a short edit rather than a longer one matching the length of the song was because the song is fast paced and fast paced edits suited the theme of the storyboard. To control the pace of the edits i used markers. We will try to create this fast paced effect to match the beat of the song in the music video we produce.
Friday, 18 November 2011
Music Video Shot List
1. Extreme Close Up - Car Interior
2. Close up on car - Zoom Out
3. Zoom in on Adam in room
4. Close up on Adam - View facial expressions
5. Slow zoom on Arron in car
6. Pan from left to right
7. Still Camera
8. High angle shot - Handheld Camera
9. Still camera
10. Over the shoulder shot
11. Mid shot of Arron putting on glasses
12. Still camera - Car pulling off
13. Long shot of chase
14. Close up of on performance
15. Establishing shot of alleyway
16. Birds eye view shot of alley
17. Over the shoulder shot of fight
18. Mid shot of fight
19. Close up of Sam on top of Adam
20. Pan shot of Arron coming in scene
21. Long shot of alleyway chase
22. Extreme close up of performance
23. Tracking shot of Adam - Front view
24. Handheld camera running through crowd in alley
25. Still camera shot of Adam - Opposite side of alley
26. Still Camera - Side view of scene - Long Shot
27. Still Camera - Side view of scene - Long Shot
28. Handheld - Close up on Adam
29. Over the shoulder shot
30. Handheld - Close up on Arron - Point of view shot
31. Still Camera - Long shot
32. Handheld - High angle shot - point of view shot
33. Pan to right - Long shot
34. Handheld - Point of view shot
35. Forward tracking shot - Camera flip upside down
36. Still Camera - Extreme long shot
37. Medium close up - High angle shot - Effects
38. Close up - Zoom out
39. Still Camera - Extreme close up
40. Still Camera - Mid shot
41. Close up - Zoom out
2. Close up on car - Zoom Out
3. Zoom in on Adam in room
4. Close up on Adam - View facial expressions
5. Slow zoom on Arron in car
6. Pan from left to right
7. Still Camera
8. High angle shot - Handheld Camera
9. Still camera
10. Over the shoulder shot
11. Mid shot of Arron putting on glasses
12. Still camera - Car pulling off
13. Long shot of chase
14. Close up of on performance
15. Establishing shot of alleyway
16. Birds eye view shot of alley
17. Over the shoulder shot of fight
18. Mid shot of fight
19. Close up of Sam on top of Adam
20. Pan shot of Arron coming in scene
21. Long shot of alleyway chase
22. Extreme close up of performance
23. Tracking shot of Adam - Front view
24. Handheld camera running through crowd in alley
25. Still camera shot of Adam - Opposite side of alley
26. Still Camera - Side view of scene - Long Shot
27. Still Camera - Side view of scene - Long Shot
28. Handheld - Close up on Adam
29. Over the shoulder shot
30. Handheld - Close up on Arron - Point of view shot
31. Still Camera - Long shot
32. Handheld - High angle shot - point of view shot
33. Pan to right - Long shot
34. Handheld - Point of view shot
35. Forward tracking shot - Camera flip upside down
36. Still Camera - Extreme long shot
37. Medium close up - High angle shot - Effects
38. Close up - Zoom out
39. Still Camera - Extreme close up
40. Still Camera - Mid shot
41. Close up - Zoom out
Monday, 31 October 2011
Group meeting
IN our group meeting we divided up the work load and decided who was going to have what roles when filming and editing our music video. We also decided on filming locations, and filming times. We decided that we will film on weekends.
Adam- Editing/Directing
Aaron- Directing/ filming
Sam- Directing/ Filming
Friday, 21 October 2011
Audience Profile
Audience profile
Name: Jamal Thomas
Ethnic origin: Black African
Age: 17
Location: Hackney
Favourite genre of music: Grime/ Hip hop
Favourite TV programme: Match of the day
Favourite music channel: Channel AKA, MTV Base, Kiss
This person would watch to our music video because the genre of the music reflects his lifestyle. This persons rough upbringing and experiences relate to the lyrics in next hype.
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